Daydreams Come True is a creative marketing consultancy specialized in
brand storytelling, narrative development, content and collaborations.
Great stories are compelling and captivating. They connect and inspire people and create communities. The best stories leave lasting impacts and are retold over generations.
Daydreams Come True is dedicated to creating lasting stories for brands, products and individuals.
Our Founder
Obi Anyanwu is a New York City-based creative and men’s lifestyle expert aiming to redefine brand storytelling in the digital age.
With over a decade of experience as a writer and photographer in the fashion industry, Obi applies his long-form writing and reporting expertise and his sharp and elevated visual direction to developing brand stories and narratives, producing and curating content and fostering organic relationships among partners for collaborations.
Obi most recently served as Menswear Reporter at Women’s Wear Daily, where he covered the intersection of the fashion industry and the modern male lifestyle across topics such as menswear, streetwear, sneakers, grooming, sports, gaming, Web3, gender expression, and racial discussions.
In 2022, he flexed his streetwear, fashion and sports knowledge on FS1 short film segment ‘Vintage to Vogue: A Journey Through NASCAR Style’
Prior to WWD, he grew his fashion business profile as a contributor to Paris-based B2B website Fashion Network and fashion marketing publication The Impression. He also has writing credits on Complex.com, Yahoo.com and The Hollywood Reporter.
In addition, Obi has published photography on Women’s Wear Daily, Vogue Taiwan and Fashion Network.